From the Buffalo News:
Remember all of those rooms Niagara Falls hotels expected to book for Nik Wallenda’s dramatic tightrope walk?
If they really want to protect the tourist attraction’s brand, they should offer full refunds to anyone who cancels after finding out the death-defying feat they thought they were coming to see will be nothing of the sort.
In fact, any marketing of Wallenda’s June 15 stroll that doesn’t include “tethered” before every mention of his name will constitute the biggest fraud since Anonymous.
For those who forget, the public was duped that time into believing the bestselling “Primary Colors” was written by a Clinton White House insider, instead of by a Newsweek columnist.
This time, the public was duped into believing Wallenda would risk all in his walk across the falls in a Friday night special that ABC will stretch into three hours of ads and promos.
Now it turns out that Wallenda will risk no such thing. Instead, he’ll wear a safety harness tethered to the wire so that he couldn’t fall if he wanted to.
Which means the stunt now should elicit a shrug and the obvious question: What’s the point?