From the Buffalo News:

A little more than three years ago, Rock Burger was born in an unusual spot – the rear of Players Lounge, a no-frills bar at 328 Niagara St. in Niagara Falls. Owner Jason Lizardo’s juicy, decadent stuffed burgers made waves on social media and spurred success out of the small, unorthodox room, paving the way for him to open a second location earlier this year near the Fashion Outlets.

The original Rock Burger, though, was off the beaten path in Niagara Falls. It was more of a destination enticed by social media than one stumbled upon by passing tourists.

This lack of exposure prompted Lizardo’s newest plan: Rock Burger will close at Players in early-to mid September and move to 360 Rainbow Blvd., Niagara Falls, formerly the Parkside Cafe.