Tag: Marketing

City’s investment in tourism marketing paying off

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From the Niagara Falls Review:

City council’s investment in marketing efforts “continues to drive results” for tourism businesses in Niagara Falls, says Jon Jackson, executive director for Niagara Falls Tourism.

Jackson addressed councillors this week about the summer marketing campaign the agency recently concluded.

In January, council approved $300,000 in matching funds towards the campaign. The $300,000 came from the municipality’s casino-hosting reserve fund, and helped promote activities to attract more visitors to the city.

‘One of the best years’ for tourism

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From the Niagara Falls Review:

A co-ordinated marketing campaign and hosting a live American talk show helped make for another great tourism season in Niagara Falls.

“I just talked to one of the major players the other day, and he said he was up 10 per cent last year, and he’s up 10 per cent this year, so that gives you a very good idea,” said Niagara Falls Tourism chairman Wayne Thomson.

He said the heart of the tourism sector — Fallsview, Victoria Centre and Clifton Hill — was regularly jammed with people during the traditional busy season May 24 to Labour Day.

“People right from Clifton Hill, right down to Table Rock — people walking up Murray Hill — it was just constantly loaded,” said Thomson.

Adventure course delayed until next spring

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From the Niagara Falls Review:

After several delays, the Whirlpool Adventure Course will not open this year, and company officials are now pinning their hopes on next spring.

“There’s two outstanding variance issues with the (Technical Standards Safety Authority) that we are continuing to move forward with, pursuing the variances,” said Lindsay DiCosimo, marketing and communications manager for WildPlay.

“We are asking to have the exact same variances provided to the Whirlpool Adventure Course that they have granted to multiple parks in the past, including ones in Ontario, and ones out in British Columbia.”

Rediscovering Niagara Falls

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From Niagara Frontier Publications:

One of the greatest attractions on Earth is less than 15 minutes from your backyard.

It’s a wonder of the world, located within America’s oldest state park.

And you’re missing out on it.

“The thing that amazes me every day is that every day there are people here who save money their whole lives to come here – from around the world,” said Angela Berti, APR, marketing and public affairs officer for the New York State Office of Parks, Recreation and Historic Preservation.

Locally, “We get all these people that just – they take it for granted,” Berti said. “And at the same time, people are saving to come from China and India. And we need to respect that, and take more advantage of it.”

Niagara Falls’ Fallsview Indoor Waterpark a watery wonderland

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From CANOE Travel:

If you’re planning a family outing to an indoor waterpark this summer, why not go for the best and the biggest.

The 1.2-hectare Fallsview Indoor Waterpark — North American’s largest and part of Falls Avenue Resorts — has been named Best Waterpark in Canada by TripAdvisor.

“We’re very excited to have received a 2013 Travellers’ Choice Award from TripAdvisor,” said Sarah Vazquez, v-p of marketing for Falls Avenue Resorts.

Niagara Falls, USA, Tourism Gets Bounce From Nik Wallenda’s Latest Walk

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From WGRZ Channel 2 in Buffalo (includes video):

If you watched Nik Wallenda cross walk across the Little Colorado River Gorge Sunday, you may have seen a commercial about Niagara Falls. It’s estimated that over five million other people saw it too.

Niagara USA is the group under the Niagara Tourism and Convention Corporation (NTCC) that is in charge of Niagara Falls tourism and marketing. Niagara USA put together a television ad that ran in 15 major markets across the country.

Daredevil Wallenda’s tightrope walk over Niagara Falls both dicey and pricey: Up to $1.3M

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From an Associated Press story seen on Yahoo! News:

Walking a high wire over Niagara Falls isn’t only a dicey proposition, it turns out it’s pretty pricey, too.

Daredevil Nik Wallenda estimates his history-making, U.S.-to-Canada walk by way of a cable strung over the brink will cost about $1.2 million to $1.3 million. That includes fabrication and installation of the custom-made steel wire, permits and security on both sides of the border, travel, and marketing.

A deal with ABC to televise the event live during prime time Friday will offset some of his expenses, the 33-year-old Wallenda said. “But definitely not anywhere near all of it.”

And the tab seems to grow by the day.

Leave it to TV to rob falls act of its suspense


From the Buffalo News:

Remember all of those rooms Niagara Falls hotels expected to book for Nik Wallenda’s dramatic tightrope walk?

If they really want to protect the tourist attraction’s brand, they should offer full refunds to anyone who cancels after finding out the death-defying feat they thought they were coming to see will be nothing of the sort.

In fact, any marketing of Wallenda’s June 15 stroll that doesn’t include “tethered” before every mention of his name will constitute the biggest fraud since Anonymous.

For those who forget, the public was duped that time into believing the bestselling “Primary Colors” was written by a Clinton White House insider, instead of by a Newsweek columnist.

This time, the public was duped into believing Wallenda would risk all in his walk across the falls in a Friday night special that ABC will stretch into three hours of ads and promos.

Now it turns out that Wallenda will risk no such thing. Instead, he’ll wear a safety harness tethered to the wire so that he couldn’t fall if he wanted to.

Which means the stunt now should elicit a shrug and the obvious question: What’s the point?

Wallenda negotiating media coverage for wire walk

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From the Buffalo News:

The date for Nik Wallenda’s tightrope walk across Niagara Falls will be decided in the next two weeks after negotiations with major television networks, Wallenda’s manager said Friday.

Wallenda’s management team is in “very deep discussions” with the networks, which have expressed interest in filming the 1,800-foot walk across the Niagara Gorge and preceding training sessions.

“We’re hoping for a two-hour prime-time special that will essentially star two major outlets: Nik and Niagara Falls,” manager Winston Simone said at a marketing meeting held in Niagara County’s Center for Economic Development.

Political parties not ignoring tourism, say candidates

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From the Niagara Falls Review:

Tourism may not be as prominent an issue in this provincial election as it was in 2007.

But candidates representing the three major parties looking to form government after Oct. 6 are adamant they’re not overlooking an industry they say is so vital to Niagara’s economy.

During the provincial election four years ago, tourism had its own section in the Liberal, Progressive Conservative and New Democratic platforms.

For example, then PC leader John Tory promised more money for marketing.

Liberal Premier Dalton McGuinty pledged a “comprehensive competitiveness study,” which led to a $4-million report, which in turn led to the creation of regional tourism organizations tasked to make Ontario’s tourism industry more competitive with other destinations around the world.

While there were specific promises for tourism in 2007, this time around, there are few.

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