From WGRZ Channel 2 in Buffalo (includes video):
If you watched Nik Wallenda cross walk across the Little Colorado River Gorge Sunday, you may have seen a commercial about Niagara Falls. It’s estimated that over five million other people saw it too.
Niagara USA is the group under the Niagara Tourism and Convention Corporation (NTCC) that is in charge of Niagara Falls tourism and marketing. Niagara USA put together a television ad that ran in 15 major markets across the country.