Niagara Falls planning unreal holiday lights festival this year

From blogTO: Canada’s largest lights festival is celebrating its 35th anniversary in Niagara Falls this year – and organizers say it’ll be their “brightest season yet.” More than a million people from around the world come each year to see more than two million lights displayed throughout Niagara Falls during the city’s annual Winter Festival…

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City’s investment in tourism marketing paying off

From the Niagara Falls Review: City council’s investment in marketing efforts “continues to drive results” for tourism businesses in Niagara Falls, says Jon Jackson, executive director for Niagara Falls Tourism. Jackson addressed councillors this week about the summer marketing campaign the agency recently concluded. In January, council approved $300,000 in matching funds towards the campaign….

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‘One of the best years’ for tourism

From the Niagara Falls Review: A co-ordinated marketing campaign and hosting a live American talk show helped make for another great tourism season in Niagara Falls. “I just talked to one of the major players the other day, and he said he was up 10 per cent last year, and he’s up 10 per cent…

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Woodbine casino ‘tough news’ for Niagara Falls

From the Niagara Falls Review: A world-class casino at Woodbine Racetrack in north Etobicoke is bad news for Niagara Falls. “But, you know, thank God, we have the falls here, the wine country and all kinds of great, other attractions and amenities that make people from Toronto want to get out of Toronto, and come…

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Strong tourism start despite surging dollar

From the Niagara Falls Review: A top Niagara Falls tourism official is not concerned about the Canadian dollar’s surge to US80 cents this week amid a weakened U.S. dollar and further signs of a strengthening Canadian economy. “I don’t think it’s enough to discourage anybody from coming,” said Wayne Thomson, chairman of Niagara Falls Tourism….

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Tour operator blasts Falls tourism fee

From the Niagara Falls Review: A Toronto tour operator has blasted the city’s Destination Marketing Fee (DMF) in an e-mail forwarded to council members, saying it “damages the image of Niagara as a welcoming tourist destination.” Jacob Stevens, owner of Tripsetter Inc., is angry that the fee – up to 10% at some hotels –…

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New Effort to Spur Niagara Falls Tourism

From WGRZ Channel 2 in Buffalo (includes video): There’s a new effort to spark tourism in Niagara Falls by building more attractions for visitors. Leaders say this one differs from others because it seeks to target certain types of development in a specific area, and that funding decisions will be made locally. $3 million in…

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Niagara Falls Business Events Launched

From Meetings + Incentive Travel: Niagara Falls Tourism has entered into a partnership with the Scotiabank Convention Centre to manage and deliver its meetings, conventions and incentive travel (MC&IT) program. As part of this new partnership, the former program has been given a full rebrand under the name Niagara Falls Business Events. In addition, the…

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Niagara Falls may have more visitors than it thought

From the Buffalo News: Niagara Falls tourism officials customarily say that their city draws 8 million visitors a year, but a new study may show the figure may be larger than that. A consultant estimates 7.3 million Americans visited Niagara Falls last year. Longwoods International is still working on numbers for Canadian and other foreign…

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Niagara Falls Tourism March 2017 newsletter

I’m not sure if they do one every month, but Niagara Falls Tourism has a Travel Trade newsletter that they put out. The March 2017 issue is available online (as is a PDF of the newsletter) and there are lots of interesting tidbits in it, including: NIAGARA FALLS CRAFT DISTILLERS COMING SOON TO CLIFTON HILL…

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