City’s investment in tourism marketing paying off
From the Niagara Falls Review:
City council’s investment in marketing efforts “continues to drive results” for tourism businesses in Niagara Falls, says Jon Jackson, executive director for Niagara Falls Tourism.
Jackson addressed councillors this week about the summer marketing campaign the agency recently concluded.
In January, council approved $300,000 in matching funds towards the campaign. The $300,000 came from the municipality’s casino-hosting reserve fund, and helped promote activities to attract more visitors to the city.