From the Niagara Falls Review:
City council’s investment in marketing efforts “continues to drive results” for tourism businesses in Niagara Falls, says Jon Jackson, executive director for Niagara Falls Tourism.
Jackson addressed councillors this week about the summer marketing campaign the agency recently concluded.
In January, council approved $300,000 in matching funds towards the campaign. The $300,000 came from the municipality’s casino-hosting reserve fund, and helped promote activities to attract more visitors to the city.
This seems to be an op-ed by Andrew Touma, a member of the Niagara Falls, NY City Council:
When I ran to become a Niagara Falls city councilman three and half years ago, it was based on the premise of being honest, putting residents first and listening to them, and working together with all stakeholders to make Niagara Falls a better place to live, play and work. My campaign centered on improving economic development, and in turn, growing our job market.
Since 2014, we have effectively used casino dollars to generate economic development in Niagara Falls. In just over three years we have issued seven loans and 34 grants in the amount of $1,794,771.54 to a variety of businesses. In turn, private developers invested $44,403,659.53 toward the projects. Meanwhile, 208 full-time jobs were created in addition to 63 part-time jobs. That’s progress! Now we have the recent announcement of the $42 million project to create a new Hotel Niagara.
From a Newswire press release:
The Falls Avenue Resort has launched a “We Love Toronto” campaign that will see proceeds donated to The Hospital for Sick Children (SickKids) in Toronto. The hotels located on the Falls Avenue complex have prepared an exclusive offer for residents of Toronto and the GTA that will benefit both guests and Toronto’s landmark institution.
Nice to hear about this campaign to support a very worthy cause…