Tag: jon jackson

    City’s investment in tourism marketing paying off

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    From the Niagara Falls Review:

    City council’s investment in marketing efforts “continues to drive results” for tourism businesses in Niagara Falls, says Jon Jackson, executive director for Niagara Falls Tourism.

    Jackson addressed councillors this week about the summer marketing campaign the agency recently concluded.

    In January, council approved $300,000 in matching funds towards the campaign. The $300,000 came from the municipality’s casino-hosting reserve fund, and helped promote activities to attract more visitors to the city.

    Tourism agency finalist for awards

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    From the Niagara Falls Review:

    The Tourism Industry Association of Canada has shortlisted Niagara Falls Tourism as a finalist in the 2017 Canadian Tourism Awards.

    This acknowledgement comes after the success of its summer 2016 #ExploreNiagara social media campaign.

    The awards are presented annually by the association and the Toronto Star to recognize success, leadership and innovation in Canada’s tourism industry.

    “Niagara Falls Tourism is thrilled to be recognized for a campaign that excelled largely because of its spotlight on our amazing members, who work hard every day to enrich Niagara Falls as a world-class destination,” said Jon Jackson, executive director of Niagara Falls Tourism.

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