Niagara goes “unconventional”

From the Niagara Falls Review:

Niagara’s convention centre is borrowing a page from 7-Up. The soft drink company marketed itself once upon a time as the “un-cola” to separate itself from its competition.

Now the Niagara Convention and Civic Centre will promote itself as “unconentional,” putting an emphasis on delivering “unconventional experiences” to thousands of annual delegates.

“We are going to make sure the world knows Niagara Falls has a convention centre,” manager Kerry Painter said at a reception Wednesday to unveil the logo and slogan she’ll use to drum up business.