From the Niagara Falls Review:
Prices were slashed at the Criminals Hall of Fame Wax Museum this month to fight the dwindling number of visitors walking through its doors.
Tourists appreciated the discount and the Victoria Avenue attraction – filled with infamous serial killers and mob bosses – is now enjoying a brisk business.
“We cut our per-person admission fee from $10 to $5 during the Civic Holiday and since then our clientele has doubled or even tripled,” said Don Lombardi, owner of the museum, which is celebrating its 30th anniversary this year.
Noticing crowds around the Clifton Hill area are much scarcer than the bustling days of the late 1990s, Lombardi decided to act.
“We were wondering what was stopping families from taking a tour of our museum – was it the dicey subject matter or was it the prices? It quickly became evident what the answer to that question was,” he said.