From the Niagara Falls Review:
Ruslan Nuryiev has never been to Niagara Falls. So how did a 24-year-old economist living in Baku, Azerbaijan come to create the Facebook fan site for Niagara’s Fury?
Why would someone who lives 9,100 kilometres away from the thundering waterfall be interested in creating a fan site dedicated to it on a social networking site?…
With that exchange completed, the obvious question was: With a viral marketing campaign all over the place for the $7-million attraction, why didn’t the public relations machine drive this Facebook campaign?
It’s coming, said Joel Noden, executive director of revenue operations and business at the Niagara Parks Commission.