Niagara needs a tourism ambassador too

From the Niagara Falls Review:

How’s Niagara Falls supposed to compete with Hello Kitty?

Earlier this month, Japan’s tourism ministry named Hello Kitty, a cartoon character, its “tourism ambassador” to China and Hong Kong, a market Niagara has also been eager to tap…

If Niagara wanted to follow Japan’s approach, there are so many colourful characters in the history of the falls who could be “cartoonified” and pressed into service as a tourism ambassador.

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