From the Niagara Falls Review:
One of the best-known and oldest business names in Niagara Falls is no more.
For all the nearly eight decades of its life, the landmark hotel on Falls Avenue directly across from the Rainbow Bridge has had “Brock” as part of its name. Now, as a new member of the Intercontinental Hotels Group, it has been rechristened the Crowne Plaza Fallsview.
Not only has this hotel hosted generations of visitors, but local residents, especially from the 1930s to the ’60s, used it for a wide variety of social functions. If it was happening at ‘the Brock,’ you knew it going to be especially exciting!