Time for Niagara to seriously look at new markets for tourism

    From the Niagara Falls Review:

    Niagara’s tourism industry continues to suffer a hangover from significant events of years past – the SARS outbreak and 9-11. Compounding these lingering effects are issues like confusion about the need to show identification when crossing the border, the rising loonie and the end of a GST exemption for visitors to Canada.

    Put it all together and it means Niagara’s tourism stakeholders have to come up with some new strategies, and fast.

    The focus has to be shifted to two other areas – the long-distance traveller and the domestic market. Long-distance travellers, those arriving by air, have to be enticed by comprehensive packages offering a varied experience, and that will require co-operation from Niagara Falls and Niagara’s entire tourism market – hotels, attractions, wineries and the like.

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