From the Niagara Gazette:
An expanded advertising and marketing campaign helped the Niagara Tourism and Convention Corp. offer Niagara Falls a 16-to-1 return on its funding investment in 2007, according to a presentation made this week by NTCC President and CEO John Percy.
Though NTCC represents the entire county, the bulk of its $2.8 million annual operating budget comes from hotel bed tax revenue and casino money in Niagara Falls. In exchange, Percy said the tourism agency helped generate approximately $46 million in tourism dollars in 2007. That estimate is based on the total number of visitors serviced by NTCC and results of a survey asking tourists how much they spent during their stays.
In addition, more than 3,600 hotel rooms and 15,000 tours were sold by NTCC information centers resulting in nearly $1.5 million in revenue.