Niagara Falls markets itself to India’s tourists

From the Buffalo News:

There are more than 1 billion people in India, and a leading Niagara tourism outfit wants to entice as many as possible to come to the American side of the falls.

In a first for the area’s tourism industry, the Niagara Tourism and Convention Corp. has hired a travel marketing firm in Delhi to blanket India with TV and print advertising touting Niagara attractions.

“This is the first time Niagara has engaged an overseas marketing firm to aggressively sell the area in any one country,” John Percy, president and chief executive officer of Niagara Tourism, said Tuesday.

“India was chosen because of its importance as the largest emerging international market for tourism,” he added. “It is a dynamic and growing market.”