From a press release seen at Hospitality-1st.net:
The U.S. Department of Homeland Security’s Customs and Border Protection (CBP) is launching a television and print advertising campaign in Canada to remind the Canadian public about travel document requirements for entry into the U.S. that go into effect on June 1, 2009.
The Western Hemisphere Travel Initiative establishes document requirements for travelers entering the United States who were previously exempt, including citizens of the U.S., Canada, and Bermuda. This phase of CBP’s WHTI outreach efforts will include French and English-language advertising on Canadian television and in newspapers and magazines; advertising on the Web; public service announcements; the launch of new Web sites and interactive widget; as well as distribution of related information through the media and various travel stakeholders.
“We take seriously the obligation to inform travelers on both sides of the border of the change in procedures,†stated CBP Commissioner W. Ralph Basham. “This multi-faceted campaign is designed to reach frequent as well as infrequent border crossers. A well-informed traveler plays an active role in contributing to the security as well as the efficiency of our shared borders.â€