From a PRWeb press release seen on Yahoo! News:
Nightmares Fear Factory, the longest-running haunted house in North America, features all new frightening effects for Halloween 2010, but to find out what the changes are visitors will have to observe it for themselves – or will they?!
Nightmares Fear Factory, located in the Clifton Hill Tourist District in Niagara Falls (5631 Victoria Avenue), is a 15 minute walk-through attraction distinguished by its authentic ‘theatre of the mind’ experience; it preys on each visitor’s own fears and phobias. Some make it through, but some chicken out (106,828 to date: really!).