From the Niagara Falls Review:
A new era of the Winter Festival of Lights began with a name change Wednesday.
For the first time in its 27-year history, a title sponsorship has been secured for the nearly three-month-long event. It will now be known as the CAA Winter Festival of Lights.
The partnership with CAA Niagara will ensure the festival remains financially viable and high profile, said general manager Dino Fazio.
“It’s a significant association between two brands — in this case, two great brands,” he said.
This seems like excellent news!