From WGRZ.com (including a video):
The name of the group is Niagara Rises.
Its members are citizens who are dedicated to changing attitudes, and to changing the city of Niagara Falls from within.
“We’re looking for an opportunity for the people — the grassroots and the business community — to work with government and articulate a vision for the city of Niagara Falls that we can go forward with,” says one of its members, Bill Bradberry.
“What we hope to do is work hand-in-hand with government to rectify the sins of the past, and we hope the future will hold something more vibrant,” adds Frank Croisdale.