From the Niagara Falls Review:
The Niagara Parks Commission won’t play favourites by making a marketing deal with the Imax theatre it wouldn’t make with another attraction, says chairman Jim Williams.
“In other words, we’re not going to treat them with any special consideration,” he said in an interview Friday.
Imax Niagara Falls had proposed promoting each other’s attractions because the commission’s newest attraction, Niagara’s Fury, will compete with the 23-year-old theatre on Fallsview Boulevard.
In a private meeting Friday, the Niagara Parks Commission rejected a proposal from Destination Cinema, Imax’s Utah-based parent company, to hand out discount coupons at each site to encourage tourists to visit the other.
The company’s chief executive officer Bob Perkins said he was “disappointed” with the parks commission’s decision and still questions why a government agency is allowed to compete with the private sector.
“It’s directly competitive to our business,” Perkins said.
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I hope the Imax can stay in business. Its one of those attractions u do once ant then probably not again type things. They should invest and make another movie in addition to M,M & M.
Especially since the Adventure Theater in Niagara Falls, NY shows exactly the same movie now (there it’s called “Niagara: Legends of Adventure” instead of “The Niagara Falls Movie: Legends and Daredevils”. The Imax was showing another movie, “Dinosaurs: Giants of Patagonia”, for a while, but it’s not on the schedule for the summer.
I wonder if they changed the movie title in the credits at either location?
Destination Cinema actually owns both the Niagara Falls Imax theatre and the Adventure Theater in New York
I don’t see what special about the IMAX at NF. It seems like old technology to me.
I did it once and will not do it again. I saw Death to the Abyss on 3D at Famous Players and it impressed me more than the IMAX did.