From the Niagara Falls Review:
The Niagara Parks Commission won’t play favourites by making a marketing deal with the Imax theatre it wouldn’t make with another attraction, says chairman Jim Williams.
“In other words, we’re not going to treat them with any special consideration,†he said in an interview Friday.
Imax Niagara Falls had proposed promoting each other’s attractions because the commission’s newest attraction, Niagara’s Fury, will compete with the 23-year-old theatre on Fallsview Boulevard.
In a private meeting Friday, the Niagara Parks Commission rejected a proposal from Destination Cinema, Imax’s Utah-based parent company, to hand out discount coupons at each site to encourage tourists to visit the other.
The company’s chief executive officer Bob Perkins said he was “disappointed†with the parks commission’s decision and still questions why a government agency is allowed to compete with the private sector.
“It’s directly competitive to our business,†Perkins said.