Festival moves to world stage
From the Niagara Falls Review:
As the Winter Festival of Lights prepares for its 35th anniversary, organizers envision a future where the seasonal attraction rivals other world-class showcases.
“It is extremely important to continue to grow as a festival, so that we can keep people coming to the destination and staying longer,” said Tina Myers, executive director of the Ontario Power Generation Winter Festival of Lights.
“We want to make Niagara Falls a four-season destination. The Winter Festival of Lights has always been a huge contributor to bringing people in the off-season, but we want to take it to that next level. We want to make it like the Vivid Sydneys of the world, or the Montreal Lumiere festival, or the Calgary Stampede, where we’re bringing in millions (of people) a week, as opposed to a million over the course of 75 days.”