Tag: tina myers

Festival of Lights goes bigger, brighter for 35th year

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From the Niagara Falls Review:

The Winter Festival of Lights turns 35 this year, but for organizers the challenge is making it feel born again every year.

So expect more new wrinkles, displays and events when the two-month festival kicks off Nov. 18, says executive director Tina Myers.

“The ideas are flowing,” she said after a media conference Wednesday. “We have a lot of things that we want to do, but it costs money. Each year, between January and March, we go out and really hit it hard to try to get the funding to make this happen.

“We have some strong supporters, but each year that we grow, our expenses grow.”

Festival moves to world stage

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From the Niagara Falls Review:

As the Winter Festival of Lights prepares for its 35th anniversary, organizers envision a future where the seasonal attraction rivals other world-class showcases.

“It is extremely important to continue to grow as a festival, so that we can keep people coming to the destination and staying longer,” said Tina Myers, executive director of the Ontario Power Generation Winter Festival of Lights.

“We want to make Niagara Falls a four-season destination. The Winter Festival of Lights has always been a huge contributor to bringing people in the off-season, but we want to take it to that next level. We want to make it like the Vivid Sydneys of the world, or the Montreal Lumiere festival, or the Calgary Stampede, where we’re bringing in millions (of people) a week, as opposed to a million over the course of 75 days.”

More funding means brighter Niagara Falls event

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From Niagara This Week:

Organizers of the Ontario Power Generation Winter Festival of Lights say extra funding from the city will allow for the festival to expand its programming for the 2017-18 event.

On May 9, city politicians approved a request for $300,000 in additional funding so organizers could expand programming to mark a number of milestones — the festival’s 35th anniversary, along with the sesquicentennial of both Ontario and Canada.

“Not only will this funding allow us to draw more visitors to Niagara Falls but at the same time we can expand our programming which provides locals with a world-class festival right here in Niagara,” said Tina Myers, executive director of the festival.

WFOL sees significant increase in vehicle traffic, donations

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From the Niagara Falls Review:

The Winter Festival of Lights will be heading into its 35th season riding high.

That’s because the 34th edition, which concludes Tuesday, has seen increases across the board.

Tina Myers, the event’s executive director, said officials have seen a 12 per cent increase in vehicle traffic and a 17 per cent spike in donations at Dufferin Islands.

“As of Jan. 22, we were at 67,596 cars,” she said.

“We easily get 1,000 during the week and then 1,000 on a Saturday, so we could hit 70,000, it is possible. There’s a lot more that come to the festival as a whole as well.”

The festival is also popular for tour buses, as 440 have been through the park — compared to 310 last season.

“It has been fantastic. We can’t believe how high the numbers are,” said Myers.

Vandals strike WFOL display

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From Niagara This Week:

One of the more recent illuminations added to the Ontario Power Generation Festival of Lights is now dark.

It’s all thanks to an act of vandalism which occurred sometime between midnight on Jan. 15 and 5 p.m. Jan. 16. That’s when an individual or a group caused substantial damage to the Sylma display at Dufferin Islands. The arched lighting display came from France, according to Winter Festival of Lights (WFOL) executive director Tina Myers.

Falls council to consider $600K to support WFOL

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From the Niagara Falls Review:

Not even half way through what’s looking to be another successful season, officials with the Winter Festival of Lights are already looking forward to a bigger and brighter future.

With a 10 per cent increase in vehicle traffic and a 12 per cent spike in donations at Dufferin Islands through the first three weeks of the 2016 season, event organizers are planning to expand in 2017 — the festival’s 35th anniversary — and introduce augmented reality features in 2018.

“We want to have something bigger for our opening ceremony (in 2017),” said festival executive director Tina Myers…

Myers requested council approve $300,000 for each of the next two seasons to help the festival continue to grow.

WFOL grows in illuminations, visitors in 2015-16

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From the Niagara Falls Review:

This past season provided a “perfect recipe” for the Winter Festival of Lights to “really shine,” says program director Tina Myers.

“Fabulous” weather, a favourable U.S. currency exchange and the investment of $2 million into lighting, infrastructure and new technology ensured the festival “kicked butt” in 2015-16, she said.

The festival saw a 43 per cent increase in the number of vehicles that drove through Dufferin Islands this past season between Nov. 21 and Jan. 31.

That means 61,551 vehicles passed through Dufferin Islands, which saw a large lighting expansion and is the festival’s primary point of interaction with visitors, compared to 43,189 in 2014-15.

“We broke a record,” said Myers, adding the previous record at Dufferin Islands was 59,000 vehicles in 2006.

“We are extremely happy about that.”

Rink ready to rock

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From the Niagara Falls Review:

It won’t take long for the city’s newest ice rink to heat up.

A three-month battle of the bands competition starts next Thursday at Rink at the Brink, the new outdoor facility that opened near Table Rock Wednesday.

Rock the Ice Nights will run every Thursday until a champion is crowned Feb. 25, with several career-aiding prizes at stake.

“We went to all the schools in Niagara asking the kids, ‘What do you want to do? What would you like to see down at the Rink at the Brink?'” says Tina Myers, assistant manager of events with the Winter Festival of Lights. “The consensus was live music, food and prizes. So, that’s what we’re trying to do.”

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