Niagara Falls salutes Elvis, his actual band

From the London Free Press:

The summer of Elvis sightings continues, shifting to Niagara Falls, in what would have been the “King of Rock ‘n’ Roll’s” 75th birthday year.

The Niagara Falls Elvis Festival will attract 25 “tribute artists” from next Thursday through Sunday (Aug. 19-22).

With an outdoor venue having the Falls as the dramatic backdrop and indoor events, the festival is put on by Niagara-area native William Maurice, an Elvis tribute artist and his company, Universal Media Group International.

Being presented in “the world’s most spectacular place,” the festival pays tribute to the anniversary of Elvis’ birth, he said. Expected to attract 4,000 to 6,000 people, it occurs 33 years after Elvis’ death.

What’s important is “the Elvis factor” — that is the “fans that travel extensively throughout the world to relive the life and times of the King of Rock ‘n’ Roll,” Maurice said.

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