From Niagara This Week:
A VIA train car wrapped up to look like a slot machine with special casino service inside has earned VIA Rail, the Niagara Fallsview Casino Resort and Peller Estates honours for best tourism marketing partnership from the Ontario Tourism Marketing Partnership Awards…
“Being recognized by your peers in tourism is always nice,” said Medulun Friday. “This was all about bringing the Niagara experience to Torontonians so they could have a taste, then bringing them back to Niagara Falls for the real thing. “This was to create awareness our property existed in our target market. It was less about transactions and more about generating exposure for our brand.”