From the Buffalo Business First:
Tourism officials hope a series of special events will melt away perceptions that the Niagara region’s hospitality business is seasonal, that it’s put on ice during the winter months.
“Who would know just how beautiful Niagara Falls and the Niagara region is in the wintertime unless you see it?” asked Brian Kroeker, marketing coordinator of the Niagara (Ont.) Grape and Wine Festival, which runs through Jan. 22. “We need to get that message out, that Niagara Falls is a viable place in the winter.”
That is the dilemma facing tourism and hospitality officials on both sides of the Niagara River: How do they allocate their already-tight budgets on marketing a cold-weather destination?
The article was also reprinted on MSNBC.com