Fallsview Casino launches augmented reality-enabled billboard

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    From a CNW Group press release:

    It’s a bird! It’s a plane! No – it’s a new interactive billboard by Fallsview Casino, which will have street crowds looking to the sky for an augmented reality experience when it’s unveiled on Sunday, June 2 from 11am-6pm at Yonge and Dundas Square in downtown Toronto.

    “We’re proud to launch this innovative idea that reflects the personality of our company; energetic, entertaining and distinct,” said Cathy Price, Vice President of Marketing with Fallsview Casino. “We’re always looking at memorable ways to connect and add value for new and familiar consumers.”

    Did anyone see this?

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