Marineland: Spinning the crisis with Niagara Falls Mayor Jim Diodati
The Toronto Star has an interesting article where they share details of emails that Mayor Jim Diodati and his assistant sent back and forth and how they tried to craft their message about the Marineland crisis.
It’s a case study in political spinning — the good and the bad.
Last August, Niagara Falls, Ont., Mayor Jim Diodati scrambled to contain the damage after a Star exposé about the treatment of animals at Marineland, according to internal documents.
But within a few days he was bewildered and wondering why constituents were so furious at him. Everything he did seemed to go wrong.
The subject of one email read: “Everyone hates Marineland — but YOU!”
“It’s pretty disappointing how one-sided most of the emails and comments/arguments are . . . very unbalanced,” the mayor wrote his executive assistant.
The story exploded on social media, and Diodati’s BlackBerry didn’t stop buzzing for days.