From the Niagara Falls Review:
After a day spent promoting Niagara’s wonders to New Yorkers during Ontario Week – part of Canada Month in Manhattan’s Bryant Park in December – Niagara Falls Tourism general manager Anna Pierce is on the lookout for ideas she can bring back to Niagara Falls that will keep travellers spending once they get here.
A widespread program offering discounts to domestic and international travellers is one of them.
“I’d like to see something like this offered in many of the stores and attractions in Niagara Falls,” Pierce says.