From the Buffalo News:
Encouraging the city’s business community to have more pride and welcome visitors more effectively is the aim of a new campaign by the Niagara Falls Tourism Advisory Board.
The group is holding a design competition for a logo and slogan to be in the PRIDE Campaign for T-shirts and signs in businesses throughout the city that promise to supply accurate information to tourists and encourage their employees to answer visitors’ questions.
“We have to bring pride back into Niagara Falls,” Genova said. “Even if it’s one question at a time.”