Tag: tourism partnership of niagara

    Canadians call for Niagara to be recognized as 8th wonder of the world

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    Last week I received the official press release about the #claimthe8th campaign

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    Canadians call for niagara to be recognized as 8th wonder of the world
    78 per cent of Canadians support local Tourism Partnership of Niagara initiative to claim elusive title

    NIAGARA, CANADA (August 9, 2016) A recent national poll by Ipsos Reid gauged Canadians’ support for the idea of designating Niagara Canada the 8th Wonder of the World, and eight in ten (78%) Canadians across the country support the idea.  According to the results, three in four Canadians (75%) say they already consider Niagara Canada a Wonder of the World and Niagara’s Regional Tourism Organization, the Tourism Partnership of Niagara (TPN) is setting out to make it official with a grassroots campaign that recently launched to rally support for the initiative.

    “As the conversation goes, people are familiar with the “7 Wonders of the World.” Be it modern, natural or man-made, there are recognized icons of nature and culture that are associated with this list,” said Jody Larose, Executive Director of the Tourism Partnership of Niagara.  “However, there has never been an official recognition or title given to a new, globally known icon of the world.  Through this initiative we aim to change that and are calling on local residents and Canadians to show their support by joining the conversation and sharing why they too want to make Niagara Canada the 8th Wonder of the World.”

    Driven by local and national support the #Claimthe8th campaign aims to prove why Niagara Falls and the surrounding regions of Niagara-on-the-Lake, Twenty Valley, St. Catharines and Niagara’s South Coast (that collectively make up Niagara Canada) should stake the claim as the 8th Wonder of the World.  With support from local government officials, businesses and residents, the campaign aims to officially recognize Niagara Canada as the 8th Wonder of the World, a title that the majority of Canadians already believe it to own.  Out of a list of eight globally recognized sites, Niagara Canada came in second with (75%), tied with the Great Wall of China and the Grand Canyon.  Topping the list with (84%), was the pyramids.

    With more than 80 award-winning wineries, the Welland Canal – one of the greatest engineering feats of the twentieth-century, the historically rich sites dedicated to the war of 1812, beautiful beaches, a buzzing foodie scene and of course Niagara Canada’s waterfall wonder – the Horseshoe Falls, Niagara Canada is ready to claim the title as the 8th Wonder of the World.  The campaign continues to gain momentum and Canadians are invited to show their support by voting online at VISIT NIAGARA and by joining the conversation; sharing stories, memories and photos using #Claimthe8th. 

    The campaign which is currently running, continues through to the end of August and will consist of online discussions, social media and digital media support.

    About the survey

    Ipsos Reid surveyed 1001 Canadians from across Canada in an online poll in August 2016.  The sample was balanced to represent current population census data and is accurate within +/- 10% margin of error at a 95% confidence level.  The survey was commissioned by Tourism Partnership of Niagara.

    About Tourism Partnership of Niagara

    The Tourism Partnership of Niagara (TPN) is a non-profit industry led organization funded by the Ontario Ministry of Tourism, Culture and Sport (MTCS). We are one of thirteen Regional Tourism Organizations in the Province of Ontario, Canada (RTO2). Our sub-regional partners Niagara Falls Tourism, Tourism Niagara-on-the-Lake, City of St. Catharines Department of Economic Development and Tourism, Twenty Valley Tourism Association and Niagara’s South Coast Tourism Association share our vision to become the #1 international tourism destination in North America. Tourism Partnership of Niagara will enhance and grow a highly competitive tourism region through visitor-centric strategies and by developing a compelling leisure destination brand that strengthens Niagara’s reputation as a world-renowned travel destination.

    For additional Information and/or interviews, please contact:

    Caroline Murphy
    Director of Communications, McCann Canada
    caroline.murphy@mccann.com
    416.846.8829

    Jillian Nero
    Marketing Manager
    Tourism Partnership of Niagara
    jillian.nero@niagarasrto.com
    289.477.5344 x: 223
    Cell: 905-351-7880

    Should Canada’s Niagara region become the 8th Wonder of the World?

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    From Global News:

    A social media campaign is underway to add Niagara Falls and Ontario’s nearby wine country, Niagara-on-the-Lake, to the Wonders of the World.

    “The public domain has been debating world wonders for a long time and we have decided to stake our claim once and for all,” said Jody Larose, the executive director at Tourism Partnership of Niagara.

    See also:

    Fall brings rising tourism expectations

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    From the Niagara Falls Review:

    Continued, targeted marketing — and an influx of visiting seniors — should help Niagara Falls get through tourism’s typical off season, Wayne Thomson says.

    The chairman of Niagara Falls Tourism said his agency, Tourism Partnership of Niagara and Ontario Tourism Marketing Partnership Corporation are ramping up their fall marketing campaign, particularly in the United States.

    And while tourism usually slows down after Labour Day, Thomson said he’s noticed popular spots such as Queen Victoria Park and Clifton Hill are still packed with people.

    Falls receives $323K for 2015 NYE show

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    From the Niagara Falls Review:

    Niagara Falls will receive $323,250 from two tourism programs to help secure talent and pay for production costs for the 2015 New Year’s Eve show.

    City staff made a submission for funding to the Ministry of Tourism, Culture and Sport’s Celebrate Ontario program for the Queen Victoria Park show televised nationally on Global.

    The ministry invited event organizers to submit funding applications for special events taking place this year.

    The city was successful in receiving $173,250 to help secure talent.

    The city was also successful in securing $150,000 from a Tourism Partnership of Niagara grant, which will be used towards production costs.

    Garrett out as RTO boss

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    From Niagara This Week:

    Robin Garrett is no longer the chief executive of the Tourism Partnership of Niagara.

    The decision was a mutual one, said TPN chair Janice Thomson.

    “We had a conversation,” Thomson said. “It’s exactly as we said in the release.”

    Garrett confirmed Thomson’s assessment.

    Tourism’s not shrinking in the summer heat

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    From the Niagara Falls Review:

    The heat wave of 2012, which has had Niagara baking in 40°C heat on a number of days, hasn’t wilted the region’s summer tourism industry.

    Hotel occupancy rates in June for the region were up 7.8 % over the same time last year, according to the Tourism Partnership of Niagara.

    “It’s great to see that increase,” said Robin Garrett, CEO of the non-profit organization that works with tourism partners to promote and market Niagara as a premier destination for business and leisure travel.

    “From speaking with our industry partners, I’ve heard July numbers have been consistent with last year, maybe a little bit higher.”

    August is also expected to be a successful month, Garrett said.

    Tourism agency names first CEO

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    From the Niagara Falls Review:

    The head of a leading provincial tourism marketing agency has been named the first chief executive officer of a new Niagara tourism agency.

    Robin Garrett, president of the Ontario Tourism Marketing Partnership, was appointed CEO of the Tourism Partnership of Niagara, the organization announced Monday.

    “It will be a very exciting opportunity,” Garrett said in an interview about her new role promoting Niagara’s tourism offerings. “It is know internationally. It really does have an opportunity to be a tourism powerhouse for the province and the country,” Garrett said.

    Parks to lead marketing group

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    From the Niagara Falls Review:

    Tourism officials in Niagara will speak with one voice as they try to attract more marketing cash to the region.

    Industry groups have agreed on a partnership they hope Ontario will accept as a regional tourism organization.

    The provincial government announced the creation of 13 new tourism regions, including one for Niagara, late last year.

    Agencies in each region were invited to apply to form a new co-ordinating tourism body, which would be responsible for handing out all future marketing dollars from Queen’s Park.

    A week before the March 1 deadline, Niagara’s several tourism groups still hadn’t reached a consensus on who should be in charge.

    That changed late last week, Joel Noden, the executive director of business development for the Niagara Parks Commission, told QMI Agency last week.

    “At this point it looks like there will be only one major submission to the province, which is pretty exciting,” said Noden, whose agency was chosen to temporarily act on behalf of the proposed new Tourism Partnership of Niagara, an indep e n d e nt, non-profit agency that would be run by a board of directors.

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