Tag: regional tourism organization

    Canadians call for Niagara to be recognized as 8th wonder of the world

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    Last week I received the official press release about the #claimthe8th campaign

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    Canadians call for niagara to be recognized as 8th wonder of the world
    78 per cent of Canadians support local Tourism Partnership of Niagara initiative to claim elusive title

    NIAGARA, CANADA (August 9, 2016) A recent national poll by Ipsos Reid gauged Canadians’ support for the idea of designating Niagara Canada the 8th Wonder of the World, and eight in ten (78%) Canadians across the country support the idea.  According to the results, three in four Canadians (75%) say they already consider Niagara Canada a Wonder of the World and Niagara’s Regional Tourism Organization, the Tourism Partnership of Niagara (TPN) is setting out to make it official with a grassroots campaign that recently launched to rally support for the initiative.

    “As the conversation goes, people are familiar with the “7 Wonders of the World.” Be it modern, natural or man-made, there are recognized icons of nature and culture that are associated with this list,” said Jody Larose, Executive Director of the Tourism Partnership of Niagara.  “However, there has never been an official recognition or title given to a new, globally known icon of the world.  Through this initiative we aim to change that and are calling on local residents and Canadians to show their support by joining the conversation and sharing why they too want to make Niagara Canada the 8th Wonder of the World.”

    Driven by local and national support the #Claimthe8th campaign aims to prove why Niagara Falls and the surrounding regions of Niagara-on-the-Lake, Twenty Valley, St. Catharines and Niagara’s South Coast (that collectively make up Niagara Canada) should stake the claim as the 8th Wonder of the World.  With support from local government officials, businesses and residents, the campaign aims to officially recognize Niagara Canada as the 8th Wonder of the World, a title that the majority of Canadians already believe it to own.  Out of a list of eight globally recognized sites, Niagara Canada came in second with (75%), tied with the Great Wall of China and the Grand Canyon.  Topping the list with (84%), was the pyramids.

    With more than 80 award-winning wineries, the Welland Canal – one of the greatest engineering feats of the twentieth-century, the historically rich sites dedicated to the war of 1812, beautiful beaches, a buzzing foodie scene and of course Niagara Canada’s waterfall wonder – the Horseshoe Falls, Niagara Canada is ready to claim the title as the 8th Wonder of the World.  The campaign continues to gain momentum and Canadians are invited to show their support by voting online at VISIT NIAGARA and by joining the conversation; sharing stories, memories and photos using #Claimthe8th. 

    The campaign which is currently running, continues through to the end of August and will consist of online discussions, social media and digital media support.

    About the survey

    Ipsos Reid surveyed 1001 Canadians from across Canada in an online poll in August 2016.  The sample was balanced to represent current population census data and is accurate within +/- 10% margin of error at a 95% confidence level.  The survey was commissioned by Tourism Partnership of Niagara.

    About Tourism Partnership of Niagara

    The Tourism Partnership of Niagara (TPN) is a non-profit industry led organization funded by the Ontario Ministry of Tourism, Culture and Sport (MTCS). We are one of thirteen Regional Tourism Organizations in the Province of Ontario, Canada (RTO2). Our sub-regional partners Niagara Falls Tourism, Tourism Niagara-on-the-Lake, City of St. Catharines Department of Economic Development and Tourism, Twenty Valley Tourism Association and Niagara’s South Coast Tourism Association share our vision to become the #1 international tourism destination in North America. Tourism Partnership of Niagara will enhance and grow a highly competitive tourism region through visitor-centric strategies and by developing a compelling leisure destination brand that strengthens Niagara’s reputation as a world-renowned travel destination.

    For additional Information and/or interviews, please contact:

    Caroline Murphy
    Director of Communications, McCann Canada
    caroline.murphy@mccann.com
    416.846.8829

    Jillian Nero
    Marketing Manager
    Tourism Partnership of Niagara
    jillian.nero@niagarasrto.com
    289.477.5344 x: 223
    Cell: 905-351-7880

    Tourism tug of war: Who is marketing Niagara?

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    From the Niagara Falls Review:

    Welcome to the bumpy ride that is regional tourism.

    A new body meant to co-ordinate provincial tourism funding for all of Niagara is just getting off the ground. But the fledgling Regional Tourism Organization has already stumbled into a controversy over an untendered marketing contract.

    Meanwhile, the much-maligned Niagara Economic Development Corp., the regional government-funded agency that runs a separate Tourism Niagara website, is paralyzed by a political debate over its future.

    When the dust settles, Niagara is supposed to have a co-operative, industry-led organization designed to cut through the clutter of competing marketing efforts and help co-ordinate an effective, regional tourism strategy.

    But right now, some industry members feel “it’s hard to do our job,” said Susan Morin, community economic development manager for Venture Niagara.

    Justify sole-source contract: MPP

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    From the Niagara Falls Review:

    Whatever information Niagara’s regional tourism organization used to justify an “exception” from the province’s ban on single-source contracts, it should be disclosed to the public to ensure public confidence in the agency, Niagara Falls MPP Kim Craitor says.

    “I think that the chairman of the board should explain to the media or to the public what they presented to the bureaucrats that convinced them this should be an exception,” Craitor said Th ursday.

    The first project by Niagara’s regional tourism organization — a body created last year by Ontario’s Liberal government to promote tourism — led to a controversy after it was revealed it commissioned Niagara Fallsbased Rev Publishing to produce a glossy $500,000 tourism magazine without putting it out to tender.

    “This is not a good way for it to start out,” said Craitor, who is also parliamentary assistant to Ontario Tourism Minister Michael Chan.

    Tourism group gets ‘exception’

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    From the Niagara Falls Review:

    Some “exceptions” to Premier Dalton McGuinty’s 2009 rule requiring all government contracts to be subject to competitive bids allowed Niagara’s tourism agency to spend $500,000 on an untendered contract to publish a promotional magazine, says Tourism Minister Michael Chan.

    “There are exceptions in terms of single-source procurement,” Chan said Wednesday in Niagara Falls where reporters asked him why the new tourism organization — created by the Liberals in 2009 — was allowed to commission a promotional magazine without seeking competitive bids from other publishers.

    Regional To u r i s m Organization No. 2 — a new agency responsible for promoting Niagara’s tourism offerings — in May hired Rev Publishing, a Niagara Falls publishing company to print 500,000 copies of “Niagara Today,” a 96-page “destination magazine” to promote the region’s tourism options.

    Chan’s ministry approved the expenditure by the organization’s “transitional” board, led by Joel Noden, a former Niagara Parks Commission executive, who said they didn’t have time for a “proper” tender if they wanted the magazine out in time to influence vacationers’ 2010 travel plans.

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