Tag: blockbuster

    2012 a ‘blockbuster’ year: Diodati

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    From Niagara This Week:

    If Mayor Jim Diodati was to give a grade to the year 2012 in Niagara Falls, it would be a ‘B’.

    And that would be a good thing.

    That ‘B’ stands for “blockbuster” and he said there was no shortage of blockbuster events over the course of the year.

    “There’s no doubt that in terms of blockbuster events, it was a blockbuster year,” the Mayor said in an interview with Niagara this Week to take a look back at 2012 and a look ahead to the coming year.

    ‘Blockbuster’ the name of the tourism game

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    From the Niagara Falls Review:

    It used to be a video store, but “Blockbuster” is now the mantra of the tourism industry in Niagara and the province of Ontario.

    Get used to it.

    Blockbuster. Blockbuster. Blockbuster.

    At some point, the word became the catch phrase for the kind of events Ontario’s tourism industry wants to hang its hat on.

    It crept into the lexicon in 2010 when Celebrate Ontario, a provincially funded agency, created a program to support “blockbuster events” or one-time events “of a size and scope sufficient to draw visitors to Ontario’s communities.”

    In the past two years, “blockbuster” is the phrase everyone from Ontario Tourism Minister Michael Chan to Niagara Falls Mayor Jim Diodati and Niagara Parks Commission chairwoman Janice Thomson has borrowed to set their sights on hosting larger-than-life events.

    Judging by some events this year and others that are on the calendar, both Niagara and Queen’s Park are on the same page.

    Tourism ‘our General Motors’: Falls mayor

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    From Niagara This Week:

    Calling the tourism industry “our General Motors,” Mayor Jim Diodati said the city needs to exploit opportunities to stage “blockbuster events” to further increase the number of visitors coming to Niagara Falls.

    “People poke fun at it, but (tourism) is our General Motors,” Diodati told and audience of 200 at the Marriott Gateway on the Falls Hotel Monday. Diodati was delivering his annual State of the City address to an audience of local business people. “We need to see what we can do to strengthen it into a year round business.”

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