From the Niagara Falls Review:
A new partnership between the future Niagara Falls convention centre and the company that owns The Niagara Falls Review will boost the image of the city-owned facility scheduled to open next spring and add to its operating revenue, officials with both companies say.
The Niagara Convention and Civic Centre selected Sun Media, the company that owns the daily newspapers in Niagara Falls, St. Catharines and Welland, as its official media sponsor.
“It means a great deal. The NCCC coming into the Niagara region is about as exciting as it gets for the development of the region,” said Judy Bullis, senior group publisher for the Niagara Newspapers Group, a division of Sun Media.
The deal is an exclusive arrangement that will see Sun Media advertising staff sell the ads displayed inside the $100-million facility on Stanley Avenue.