Category: Niagara Falls News

    Prepping for the new Convention Center

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    I noticed the other day that they have started running the piping down to the new Convention Center site along Livingstone Street, and the company doing the work on the new convention Center (Bondfield Construction) now have a couple of their trailers on site. We’ll keep you updated!

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    Winter Festival of Lights – Marketing Strategy?

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    In December I wrote about my recent visit to Niagara’s Winter Festival of Lights, and said that I would follow up on a comment I made about the marketing of the event.  Well, here it is.

    My mom and dad brought us to Niagara when we were kids, before the Festival of Lights was a “thing”.  Then it became a “thing” and we enjoyed the displays of the saluting mounties, and kids building an igloo…. rams butting heads and ice skaters.  And Noah’s Ark, of course.  We were KIDS, mind you.

    Then Disney came along and we watched it grow, and grow, and GROW.  We were adults by then, and, despite the fact that they were ads for the entertainment giant, we loved the displays.  They obviously had an appeal for kids.  We would park and walk through the field and admire them up close.

    Which brings us to 2014.  While the multitude of Christmas Trees was lovely, we had no incentive to park and wander any closer.  To me – that’s lost revenue for Niagara Parks!  No parking fee and no sales at the gift shops (that were a great place to warm up).  Maybe maintaining the often-muddy field was an issue, and they only want to offer a “drive by” experience from now on.  Many Light Festivals are just that, anyway.

    Now, my second thought… what appeal is there for kids in a giant Buffalo or Moose or Deer?  The animated Goose was pretty cool….but what about the giant banana (as my niece called it)?

    As I stated in a prior post – I’m a graphic designer, so I get and admire what went into those displays.  They are beautiful.  But from a marketing angle, I’m confused.  To me, light displays have to have something that interests kids.  Do the more sophisticated gold displays have more of an appeal to the people that the Casino draws?

    Maybe I’m being unfair… the folks taking donations at the end of Dufferin said it’s a 5-year work in progress.  I’m just not sure where they are headed, or the demographic they are trying to draw.

    How do you feel about the new direction of the Winter Festival of Lights?

    Categories: Niagara Falls News

    Chills & Thrills! Icy illusion being taped near Falls Thursday

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    From the Niagara Falls Review:

    Wanna be on TV? Bundle up and head down to Table Rock Thursday.

    Weather pending, a major illusion for an upcoming CBC magic special will be filmed at 7:30 p.m.

    Producers are being tightlipped about details, but it involves a local magician performing a huge (and dangerous) feat down by the falls involving fire, a giant icicle, a straitjacket, and a few surprises.

    How dangerous? Anyone under 18 is asked not to attend because of the intense nature.

    I don’t have any inside information, but this has to be another thing that Greg Frewin is doing. Unfortunately I won’t be able to get down there myself, but I’ll walk down there at lunch and take a picture of the setup.

    Looking forward to the future!

    11 Comments

    Thank-you Graham.

    As Graham has mentioned. I have recently approached him about adding content to his site, simply to combine our efforts in keeping his visitors informed of the everyday changes (large or small) occurring throughout the tourist areas of Niagara Falls. My passion for Niagara Falls comes from a lifelong fascination with the falls themselves, as well as tall buildings and change itself. Although I did not grow up here, my memories of Niagara Falls are pretty much the same as all of Access Niagara’s visitors, in that we all share similar memories of the past. This is where I vacationed many times with my family growing up, as well as where I proposed to my wife in front of the Falls, and where I vacationed for the first time as a father. I look forward to this new venture, and I truly believe that this site will be the Niagara Falls go to site for the future.

    Lonny Bailey

    Categories: Niagara Falls News Tags: Tags:

    Doubletree Resort Lodge & Spa Fallsview Marineland package

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    Marineland logo

    Marineland Splash Show

    A lot of the local hotels have packages that include local attractions. A common package includes passes to Marineland. I received an email recently from the Doubletree Resort Lodge & Spa Fallsview with information about a new Marineland package they have:

    This summer create long lasting family memories at Marineland, in Niagara Falls, Ontario. The Doubletree Resort Lodge & Spa Fallsview offers a Marineland Family Package which includes; one night stay in selected room type, one $50 voucher for Buchanans Chophouse (on-site), two adult and one child (5-9 years of age) one day admission to Marineland Canada (2 miles away, transportation not included) Child 0-4 free admission. No refund on unused portion(s).

    The package is live on the Doubletree Resort Lodge & Spa Fallsview web site, under Hotel Specials.

    Categories: Niagara Falls News

    New projects offer hope for tourism industry

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    From the Niagara Falls Review:

    It’s no secret that given the economic uncertainty in 2008, this year is expected to be a soft – read lousy – year for tourism.

    Gasoline prices are through the roof and they are expected to go even higher this summer. Food prices are also increasing, thanks in large part to the higher costs associated with gasoline and oil.

    When people spend more on the essentials, they have less to spend on their holiday. One U.S. study has concluded that American families planning to take a summer vacation is at a 30-year low. It’s no wonder.

    U.S. soldiers are dying in Iraq. The economy is in the tank.

    Yet, despite the doom and gloom, there is still reason to be optimistic about the future of the tourism industry in Niagara Falls.

    It’s nice to have an optimistic article every once in a while…

    Jay Cochrane Postpones Walk Once Again

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    Jay Cochrane has once again postponed his walk from the Niagara Fallsview Casino Resort Hotel Tower to the Skylon Tower. Jay was ready to walk having previously given his okay on all of the equipment and one the platform when it was announced today walk was cancelled due to high winds.

    As can be seen in the following images, the flag behind Jay was standing right up, an indication of what he would be up against. Visible in the first image are many of the guide wires that Jay was unhappy about last week when he first postponed this Canadian record attempt.

    Jay Cochrane on his platform between the Niagara Fallsview Casino and Resort and the Skylon Tower in Niagara Falls
    3:36 PMJay Cochrane making his decision to cancel today's walk between the Niagara Fallsview Casino and Resort and the Skylon Tower in Niagara Falls
    3:37 PM

    A look through the trees to Jay Cochrane's  empty starting platform.
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