From the Buffalo News:
A new two-year plan to market tourism in Niagara Falls and Niagara County will focus on targeting 21 types of travelers — from empty nesters to African American church groups — that are seen as the best opportunities for drawing more visitors.
The plan, unveiled Thursday by the Niagara Tourism and Convention Corp., builds on new visitor data in an attempt to refocus the way the agency promotes the area.
Also see a similar article in the Lockport Union-Sun and Journal…