From the Welland Tribune:
When Frank LaPenna received a text message saying the website for his business was seeing some unusually high numbers, he didn’t think too much of it. One of his employees wanted to let him know that the Nightmares Fear Factory website, which was typically getting 600 hits per day, had received 750 by mid-morning.
By the time LaPenna got into the office of the Victoria Ave. haunted house 15 minutes later, however, that number had skyrocketed. “We said, ‘I think something is going on here.’ And then the analytics just went crazy,” he said.
What LaPenna didn’t know at the time was that he and his director of sales and marketing, Vee Popat, had just hit the social media lottery.
I saw these sorts of articles from many sites around the world. Here is one from the UK:
- UK Daily Mail – The moment haunted house visitors encounter the scariest sight of all… their own faces (caught on hidden cameras)
It even made it on the Tonight Show with Jay Leno!