Study shows economic activity of Niagara’s Winter Festival of Lights is more than 40 times its price tag

From a press release seen on the Winter Festival of Lights web site: A detailed study of the 2009 Winter Festival of Lights found that the 59-day Festival generated $57.3 million in economic benefits for the region, more than 40 times the event’s fiscal year expenditures of $1.3 million. In its 42-page report, Toronto-based research…

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