From the Niagara Gazette:
Mark Rivers is calling it the “anti-mall.”
While thousands of eager shoppers will be running through department stores and retail outlets Thanksgiving night and early Black Friday, the man behind the new Holiday Market in downtown Niagara Falls is encouraging his customers to take it easy, avoid the rush and get down to Old Falls Street whenever they feel good and ready.
“We’re not open Thanksgiving night,” said Rivers, whose firm, Brix and Co., has put together the city’s inaugural 37-day holiday event. “Sleep in on Friday and enjoy a family fun and shopping day in the Falls.”
The Falls version of a winter wonderland officially opens at noon on Friday. Billed as an American take on outdoor markets traditionally found in Europe, the Falls market will feature a mix of retail offerings, live performances and holiday activities.