From a press release seen on Yahoo! Finance:
Allegiant (Nasdaq:ALGT – News) today announces new, nonstop jet service between Niagara Falls, N.Y., and Orlando, Fla., via Orlando Sanford International Airport (SFB), will begin Feb. 15, 2012. The company, known for its exceptional travel deals, will introduce the new service with fares as low as $79.99* one way.
“We’re pleased to expand our brand of affordable and convenient travel options in Niagara Falls,” Andrew C. Levy, Allegiant Travel Company President, said. “We are confident that the residents of Niagara Falls and southern Ontario will appreciate flying nonstop to Orlando and take advantage of the great deals we offer on hotels, car rentals and theme park tickets.”