Tag: frank lapenna

    Scare camera earns Niagara Falls haunted house worldwide recognition

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    From 680 News:

    Laughing at others scared out of their wits is translating into big business and worldwide recognition for a Niagara Falls haunted house.

    Millions have clicked on the photos posted by Nightmares Fear Factory and their infamous scare camera — soldiers gripping each other in panic, a husband pushing his terrified wife in front of him for protection, mouths agape and eyes popping out.

    Owner Frank LaPenna couldn’t be happier at others’ terror.

    “I really wanted them to be shared,” he said of the photos. “I really wanted people to take them home and show their friends and that’s how it took off from there.”

    World tunes in to Fear Factory faces

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    From the Welland Tribune:

    When Frank LaPenna received a text message saying the website for his business was seeing some unusually high numbers, he didn’t think too much of it. One of his employees wanted to let him know that the Nightmares Fear Factory website, which was typically getting 600 hits per day, had received 750 by mid-morning.

    By the time LaPenna got into the office of the Victoria Ave. haunted house 15 minutes later, however, that number had skyrocketed. “We said, ‘I think something is going on here.’ And then the analytics just went crazy,” he said.

    What LaPenna didn’t know at the time was that he and his director of sales and marketing, Vee Popat, had just hit the social media lottery.

    I saw these sorts of articles from many sites around the world. Here is one from the UK:

    • UK Daily Mail – The moment haunted house visitors encounter the scariest sight of all… their own faces (caught on hidden cameras)

    I also saw links from other places including Texas and Arizona.

    It even made it on the Tonight Show with Jay Leno!

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