Tag: fee

Tour operator blasts Falls tourism fee

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From the Niagara Falls Review:

A Toronto tour operator has blasted the city’s Destination Marketing Fee (DMF) in an e-mail forwarded to council members, saying it “damages the image of Niagara as a welcoming tourist destination.”

Jacob Stevens, owner of Tripsetter Inc., is angry that the fee – up to 10% at some hotels – is “unaccountable,” and makes the cost of visiting Niagara more prohibitive.

“By imposing an optional fee, (it) only stains the image of Niagara Falls and heightens the ‘tourist trap’ perception,” he wrote in a recent e-mail. “As a result, this can negatively influence one’s decision to visit or not.”

It reflects many of the same concerns shared on open forums like Trip Advisor, but when Stevens brought it up with a Niagara Falls Tourism member, he was told Trip Advisor is “fake news.”

What would a hotel tax in Niagara Falls mean for the DMF?

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From Niagara This Week:

More information on a measure that would allow municipalities to institute a hotel room tax is needed before what that may mean for Niagara Falls can be determined, says Mayor Jim Diodati.

“I’d be very interested to learn more,” Diodati said Friday morning while attending a tree planting at Lions Park in Chippawa. “Then we can bring it before council, we can consult with the industry.”

Taxes collected under the scheme would be used to fund tourist organizations.

Currently, hotels and restaurants charge a destination marketing fee — or DMF for short. The fee is known by many names, including the tourism improvement fee. The province first allowed the practice in 2004 and said the fee is voluntary, and still is.

The fee has been the subject of two investigations by the CBC public affairs show Marketplace, which revealed some hotels and restaurants are telling customers the fee is mandatory.

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