Tag: enigma research corp

    Wallenda put Niagara Falls on ‘front burner’, mayor crows

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    From the Toronto Sun:

    Now that Nik Wallenda’s walk across Niagara Falls has come and gone, the city is beginning to digest just how big of an event it was.

    Mayor Jim Diodati said ever since he heard of Wallenda’s proposal he knew the number of eyes on Niagara Falls would be astronomical.

    “We were given a conservative estimate of 410 million (people),” he said.

    On Saturday, Diodati revealed that Enigma Research Corp., the same company hired to track crowds for the Winter Festival of Lights and the Shaw Festival, estimated one billion people witnessed Wallenda’s walk.

    “The potential for this was enormous and we achieved our full potential. The stars aligned perfectly,” Diodati said. “I think what we’ve effectively done is moved the falls from the back burner to the front burner on people’s to-do and bucket lists.”

    Study shows economic activity of Niagara’s Winter Festival of Lights is more than 40 times its price tag


    From a press release seen on the Winter Festival of Lights web site:

    A detailed study of the 2009 Winter Festival of Lights found that the 59-day Festival generated $57.3 million in economic benefits for the region, more than 40 times the event’s fiscal year expenditures of $1.3 million.

    In its 42-page report, Toronto-based research firm Enigma Research Corp., concludes that the 2009 Festival received more than 1.3 million visits by 413,000 unique visitors. These visitors spent approximately $57.3 million in the region throughout the festival, including $11.6 million on hotels and accommodations. The Festival contributed $34.4 million to Niagara’s gross domestic product and supported the equivalent of 646 full-year jobs in the Niagara Region.

    The report is based on 600 on-site surveys conducted between November 7, 2009, and January 4, 2010, at the Festival’s lighting displays, fireworks shows, events and entertainment venues.

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