Tag: economic activity

    Study shows economic activity of Niagara’s Winter Festival of Lights is more than 40 times its price tag


    From a press release seen on the Winter Festival of Lights web site:

    A detailed study of the 2009 Winter Festival of Lights found that the 59-day Festival generated $57.3 million in economic benefits for the region, more than 40 times the event’s fiscal year expenditures of $1.3 million.

    In its 42-page report, Toronto-based research firm Enigma Research Corp., concludes that the 2009 Festival received more than 1.3 million visits by 413,000 unique visitors. These visitors spent approximately $57.3 million in the region throughout the festival, including $11.6 million on hotels and accommodations. The Festival contributed $34.4 million to Niagara’s gross domestic product and supported the equivalent of 646 full-year jobs in the Niagara Region.

    The report is based on 600 on-site surveys conducted between November 7, 2009, and January 4, 2010, at the Festival’s lighting displays, fireworks shows, events and entertainment venues.

    PM talks tourism

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    From the Niagara Falls Review:

    Prime Minister Stephen Harper hosted a roundtable for owners and operators of tourism businesses in Niagara Thursday to hear their perspectives on the current challenges and future opportunities facing their industry.

    “Domestic and international tourism are major sources of economic activity on the Niagara Peninsula, just as they are in numerous other regions of our country,” said Harper. “Thousands of jobs depend on the tourism sector, which is why all levels of government and private industry must work together to promote the many amazing tourism experiences that Canada has to offer.”

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