I have been to, and eaten fudge from the Fudge Factory on Clifton Hill and the Hershey store on Falls Avenue. Until a few days ago, I had never heard of the Niagara Falls Fudge Co. The line under the name says “a second generation family tradition”. I assume they have moved from another location, as this sign wasn’t there a few weeks ago. They are part of the EconoLodge on Victoria Avenue.