{"id":3670,"date":"2008-08-14T09:30:36","date_gmt":"2008-08-14T13:30:36","guid":{"rendered":"http:\/\/accessniagara.com\/blog\/?p=3670"},"modified":"2008-08-16T10:36:02","modified_gmt":"2008-08-16T14:36:02","slug":"big-bucks-from-dmf","status":"publish","type":"post","link":"http:\/\/accessniagara.com\/blog\/2008\/08\/14\/big-bucks-from-dmf\/","title":{"rendered":"Big bucks from DMF"},"content":{"rendered":"<p>Here is part 2 of the article about the Destination Marketing Fund (or DMF). <a href=\"http:\/\/accessniagara.com\/blog\/2008\/08\/13\/tourisms-contentious-marketing-solution\/\">Part 1 is here<\/a>&#8230;<\/p>\n<p>From the <a href=\"http:\/\/accessniagara.com\/c\/?1657\">Niagara Falls Review<\/a>:<\/p>\n<blockquote><p>What Happens Here Stays Here. I Love New York. Virginia is for Lovers.<\/p>\n<p>Chances are, if you&#8217;ve been around for the past quarter century you&#8217;re familiar with the famous tag lines for Las Vegas, New York State and Virginia.<\/p>\n<p>Like all good slogans, they&#8217;re short and to the point. And in the case of New York and Las Vegas, they&#8217;ve moved beyond their intended purpose -diving headlong into the pop culture realm, generating billions in free advertising. But catchy, quirky and clever comes at a cost.<\/p>\n<p>Although the price tag of the campaign by Vegas-based advertising and marketing agency R&amp;R Partners was not disclosed, the city&#8217;s convention and visitors bureau will spend $36.2 million this year to market Las Vegas to the world, according to its budget posted online at www.lvcva.com.<\/p>\n<p>Another $86.7 million is set aside for advertising -the cost to execute those plans in North America and beyond.<\/p>\n<p>&#8220;Oh, don&#8217;t even show me,&#8221; says Anna Pierce, executive director of Niagara Falls Tourism, when presented with Las Vegas&#8217;s 2008 and 2009 budgets.<\/p>\n<p>The $2.36 million the Las Vegas Convention and Visitors Bureau will spend this year to add 37 new staff to its current roster of 537 employees is a little more than Niagara Falls Tourism&#8217;s entire 2008 operating and marketing budgets. But it doesn&#8217;t have to be that way.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Here is part 2 of the article about the Destination Marketing Fund (or DMF). Part 1 is here&#8230; From the Niagara Falls Review: What Happens Here Stays Here. I Love New York. Virginia is for Lovers. Chances are, if you&#8217;ve been around for the past quarter century you&#8217;re familiar with the famous tag lines for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[],"tags":[],"class_list":["post-3670","post","type-post","status-publish","format-standard","hentry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/posts\/3670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/comments?post=3670"}],"version-history":[{"count":0,"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/posts\/3670\/revisions"}],"wp:attachment":[{"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/media?parent=3670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/categories?post=3670"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/accessniagara.com\/blog\/wp-json\/wp\/v2\/tags?post=3670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}