From the St Catharines Standard:
It can be a driver’s traffic nightmare – getting to or from the Rainbow Bridge and having to use Falls Ave, Roberts St. or Bender Hill.
There’s no easy way in or out, and when combined with tourists who might not be sure where they are going, it compounds the problem.
Niagara Region has looked at this issue and conducted an environmental assessment study to assess alternative ways of improving access from the Rainbow Bridge to the Niagara Falls tourist area.