BUSINESS BEAT: What’s behind the white tarp?

From the Niagara Falls Review:

The Mascia family knows being competitive in the restaurant industry means staying up-to-date both on the menu and the walls.

So, later this week, the white tarps will come down from the front of the family’s Victoria Ave. business, unveiling a new look for an old restaurant.

The Antica Pizzeria has been around for 22 years, the last 17 under the ownership of John and Dora Mascia. Dora worked at the restaurant for the first five years it was open and then bought it from the previous owners. Today, the couple runs the restaurant along with their four sons. Though it’s an authentic Italian restaurant, Dave Mascia, one of the sons, said the building needed an update. “We’re giving the whole place a face lift. You have to give customers the atmosphere. You don’t have to give them checkered tablecloths to look Italian,” he said.

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