From the Niagara Falls Review:
It could be another five months before Toronto-area MPP Greg Sorbara unveils his Ontario Tourism Competitiveness Study. But based on comments made by Sorbara Tuesday, local tourism operators might not like what he has to say.
Two of the city’s most controversial issues -the destination marketing fee and local destination marketing organizations -are on Sorbara’s radar. And he thinks both would benefit from a change.
“I think you have to put yourself in the mindset of the visitor,” Sorbara -who took on the task of finding out how to make Ontario more competitive on the world stage earlier this summer -said of the way Niagara is marketed around the globe.
“The visitor wants to know more about what not just Niagara Falls, but all of Niagara, has to offer.”
Translation: Two destination marketing organizations (Niagara Falls Tourism, which markets Niagara Falls and Tourism Niagara, an off-shoot of regional government which is responsible for marketing the entire peninsula) means two different messages and a confused prospective visitor.
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Tags: destination marketing, dmf, greg sorbara, Marketing, tourism, tourism niagara, tourism operators
